Why Knowing Your Why Matters.

Saturday, 13 August 2016/Categories: Words on Work

The future depends on what you do today.  Mahatma Gandhi

With uncertain economic outlook and down-sizing, employees choose to stay safe with the known. Fearful of being last in first out and working longer hours they have neither the will or time to trawl the net for new opportunities.

Of course, it crosses their minds, but hey! Things aren't that least I have a job...and I'm well paid. Justified they get back to work with varying degrees of presence and motivation.

The result? Increasing global competition for right fit, high performers. And with it, an inability to attract, hire and retain the quality of people needed to safely navigate your business through choppy currents; now and into the future.   

A haphazard, wishing and hoping approach, to recruiting, lacks gravitas and the strategic approach necessary to attract hesitant and discerningly talented employees. 


Start close in, don’t take the second step or the third, start with the first thing close in...David Whyte.

Start with why? This is your first step.

An outcome -focussed hiring strategy starts with...why does this position exist and why does it matter? 

You must know...

What challenges and problems and opportunities and impact position is designed to create, overcome, create and deliver. What you expect to achieve and in doing so how your business will be altered, enhanced and grow. 

Consult within. Ask your people. Know and understand internal challenges, the opportunities for further innovation and change. The risks. The threats. Ask high performers what it takes them to do what they do. Invite feedback. Ask questions. And listen as if for the first time.

Consult without. Invite customers to share their challenges and opportunities. Be current. Be informed. Read the business press. Have a handle on global affairs. Know your stakeholders' expectations'.

Then create your first 'why.' The why of the position. Do this well and you get write a clear, relevant and attractive job description. One that entices and engages your 'ideal candidate.'

People don't buy what you do; they buy why you do it. And what you do simply proves what you believe. Simon Sinek

Next time...Your Why to attract your ideal applicant.

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